Meet Geoff the Roofer
Why do migrants do better than the locals?
The GFC was the impetus to dislodge me from my home of the long white cloud.
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In 2009, I arrived in Sydney looking for a future in ANYTHING. I defaulted to trying to find work in an industry that I had trained in – the roofing industry.
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In the early internet days, Jack at The Roofing Professionals Westside crushed the first page of Google search. At the time I was a young man looking for something more than just a boss, I was looking for a mentor.
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And Jack seemed to have this quality in him.
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But he rejected my approaches, several times.
But I persisted and it eventually paid off – BIG TIME.
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After working for Jack for about 8 years I decided to strike out on my own I started a business with a close friend which, although was not successful, helped me to learn a lot about the ups and downs of self employment.
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Jack supported my attempts to build my own path and was also supportive when I found the going too HARD. We re-joined forces for a few years – until I decided to move overseas again…
And then I RETURNED.
Surviving and thriving through CHANGE
I have lived a nomadic life. Now, it is time to knuckle down and settle into 'THE LONG GAME'.
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It is hard to imagine that after decades of financial challenges, I now have to nurture the financial future of The Roofing Portal. As an owner of the business, I have to make sure that it continues to live and fight for one more day...
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A dead business is USELESS to everyone.
So, if you see me coming to collect on our invoices, please understand that we have to thrive in order for us to provide you with our perpetual standard of care.
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Change is coming. When Jack mention ChatGPT to us in 2023, we all answered 'who?'
Today in 2025, I am closely following the progress of AI and implementing this in our business.
The future is coming... and to play 'THE LONG GAME', it pays to be up to speed with the latest in technology and use it effectively to make sure that we will be around for a LONG TIME...